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Key Basics of Digital Marketing Everyone Should Know

Forget about the traditional marketing ways. Those days are over when people must had to market their products with TV advertisements, posters and banners. Today the largest market lies in our hands. And in this time we must acknowledge the power of Digital marketing.
Digital Marketing has now become a giant in this tech-savvy world. Today if you don’t know the basics of digital marketing, you have already lost your battle. In this article I am going to share with key basic essentials skills of digital marketing everyone should know.
We will also discuss the basic idea of Digital Marketing, it’s present & future and how much a Digital Marketer earn.

What is future of Digital Marketing?

After the invention of internet, technology has changed everything. Today no one needs a phone dictionary neither one needs to read newspapers to get the news. Today everything in the world is in our hands. Keep a smart phone and you have the millions of information with you.

Digital Marketing came into trend in early 20’s but its history is way before the invention of internet. In the year 1896, the first digital ad was run to sell the opera tickets. And it did far better than expected.

Today everyone has a cellphone. Only in India, 660 million people are using internet. And it is growing rapidly. But this is just a start. After the end of industrial age; we are living in the 2nd decade of technological age and a technological advanced future is waiting for us.

India has 2nd largest user base of internet. On 3rd June, 2021 India times published a news.       The news says that 900 million people in India will use internet by the year 2025.

This number is huge. This market is probably the largest in the world. India has the power to become the most potential market. Now if you want to start a business and you don’t know the basics of digital marketing, you are already lost in the crowd.

7 Essential Basics of Digital Marketing Skills:

1.     Content creation:

Talking about the basics of digital marketing, content creation skill always comes on number one. Digital marketing sends its message through the following ways:

Ø Videos

Ø Images/ Banner/ posters

Ø Ads

Ø Emails

Ø Blogs

Ø Social Media

A quality content has more and more information. It includes all data of the product or service. You need to research more and more to create a praise worthy content.

Content creation also includes the way of representing the content. You must focus on your delivery. A good content must feel like talking to customer personally.

2.  SEO & SEM:

The 2nd most important skill in the basics of digital marketing is SEO. SEO stands for search engine optimization. It is the key to get success in digital marketing.

SEO is a process by which any page or blog appears at the top of Google search. It includes all the efforts for ranking the website. SEO is further divided into three types; on page, off page and technical SEO.

SEM stands for Search Engine Marketing. In this you do paid promotions of your content to rank in the Google.

Both the ways works on data, content and a specific type of audience. SEO is the best marketing tool you have. With best mentorship you can easily learn this.

3.     Data Analysis:

Data Analysis is the brain of digital marketing. The Google Analytics will always be the central point of your strategy. As a digital marketer you must be able to read and understand the data of your content.

All businesses have data and to create new strategy, marking target audience, monitoring growth of a company, you need to have the knowledge of understanding the Data and applying it for future.

4.     Basic Design & Editing Skills:

Digital Marketing includes multimedia. Today every business promotes their products or service either in form of an image or video. Editing & designing skill also comes under the basics of digital marketing.

It is found that people who watch visual content of marketing have a higher chance to buy the product rather than them who goes through the written one.

Today if you are in field of digital marketing then you should these basics of digital marketing. Here are some of the great editing & designing apps you can download and practice:

Ø Photoshop.

Ø Adobe illustrator.

Ø Canva.

Ø Filmora.

5.     Making Videos:

Today videos are the most efficient way of making customers. The reason behind this is moving visual. These visuals are perfect for our brain to intake and they stay for a longer time. Videos are personal. The voices and visuals make our brain to stay and to trust the person in front. A well-known face increases the effect of videos by multiple times.

Videos have potential to keep people’s attention for two minutes longer than any other medium. These 2 minutes has the power to change the number of your sales drastically. As a digital marketer, one of your major goals must be creating stunning, crystal clear videos. These videos must contain all the information about the product or service.

According to a report an optimized video can boost your ranking by 50% and persuades 80% of the viewers of the video.

Future digital marketing will have a high influence of videos. If you don’t know how to create a video; kindly focus on learning video tools and techniques. For a start you can choose Kinemaster for mobile phone or Filmora for computers.

6.     Designed based thinking & planning:

Digital Marketing is not only about creating content and posting them. This will do no help. In order to gain organic traffic you must understand your audience. Think what they want.

Thinking like a customer then designing and planning the strategy according to that is termed as designed based thinking and planning. This is a user-centered perspective means this approach requires us to think like customers while solving a problem.

In this type of thinking you need to understand the need of audience and bring new ideas to fulfill that. You must make the prototype first and test them before using them.

7.     Social Media Marketing:

Admit it; now social media platforms are not only making friends. It is place of public conversion, sharing ideas and promoting businesses. All digital marketers know the power of social media very well. To grow and get a traffic on social media is not only about posting content regularly. You may post daily and get minimum traffic. So what to do?  
You need to create the right content for social media. No one want to see a content which do not have a clear message so create quality content.

Keep your content relevant to the audience and create them in a way that would attract the audience. In this way you can grow and market your product.

You can also take help of paid promotions, boosted posts and hashtags and many groups.

How can one achieve these basics of digital marketing skills?

Digital Marketing is not a child’s play. It takes time and hard work. Without proper skillset, one will fail miserably in this sector. If you are going for a digital marketing career and want to learn the basics of digital marketing then here are some tips for you.

Ø Start writing as a freelance for a company or someone you know. You can also start your own blog. This will give you experience in the field.

Ø Start learning from the paid courses of digital marketing. Enrolling in the paid courses will help you to the basics of digital marketing as well as industry techniques. You can also earn a certificate from them. It will help you to start your career with any company.

Ø Read digital marketing books and watch digital marketing videos. Regularly watching these videos keep you updated. You will always learn something new and valuable.

Ø Apply for an internship in a good company. An internship will give you rocket boost to your career. They will teach you practical aspects of industry.

Ø Try Google Digital Unlocked. Here you will get most of basic of digital marketing things you need to learn. Here you will learn the followings.

–         SEO

–         Search Ads

–         Email Marketing

–         Google Analytics

–         Social Media Marketing

–         Advertisement on website

–         Content Marketing. 

2021-11-08