Starting a digital business can be a tedious task if you are low on technology aspects. Most of the business owners concentrate a lot on the visual appeal of their website to entice new customers. Devouring money on website looks can only be worthwhile if discovered on search engines.
The fundamental and foremost thing is to start with web hosting. As soon as you decide to create, it is mandatory to make a wise preference of the company that will host it. This option will primarily help you enhance your rankings and reach the widest target audience possible. If you want Google to help you stand out in the severe competition of similar websites, web hosting is the first thing you need to start with.
Well as the popular saying goes, “Most suitable place to obscure a website is the second page of Google”. The website that operates smooth and offers swift user experience are more likely to grasp better google search rankings and, this is only attainable when a website is a host on a top-notch hosting server.
There are several hosting providers on a national and international scale but how to recognize whether the web hosting provider is the quality one? With online businesses now looking to enhance their digital platforms, picking a reliable and trusted hosting provider can help your business reach new heights. Here are the features of a Good Web hosting Provider to match with their SEO ranking.
- Server Uptime
- Server Location
- Page Load Time
- Reviews
- Support teams
- Added Features
Your host uptime guarantee is arguably the most prominent factor in whether they are SEO-friendly. You might have always witnessed the banner or tag of 99.9% uptime guarantee callouts on the website. The quality of the web is determined by the accessibility of the website. If your host quality is inadequate, the more will be your website downtime which indirectly affects your SEO rankings. The reason behind it is if your website is accessible all the time, it is more likely to be considered at the top priority of relevant searches. However, be wary of any host that proclaims a hundred per cent uptime. There is always going to be some downtime. The key is to keep it as minimum as possible. That way, it will not affect your SEO performance.
Server Location
The second fundamental factor is the server location or physical location of the server where your website is presently hosted. While uptime refers to your site content being accessible to users, your server location may dictate how quickly it’s attainable to them. The information on this point has been delivered to your IP address. It means that the search engine will give a benefit to your website over other similar websites when a user of your site is detected, in the same place as the servers of the company that provides you with the hosting service. It is always better to try a web host who serves in your country to boost your SEO rankings. The server location also impacts your page loading speed. If you are targeting the users in the country where your server is not detected, the page loading speed for those users may vary and can affect adversely on your rankings as well as business.
Page Load Time
Next, the element to test a web host is the load time of a website. If a website is slow and takes much time to load, it adds up as a bad user experience. A good web host provider will offer low website load time using delinquent caching technologies that result in a high volume of traffic. A website with a high load time will get a high bounce rate that directly affects SEO rankings. The slump in the website SEO results in a lesser conversion rate. It is an acclaimed attribute that if a website takes more than two seconds to load, visitors are more likely to switch to the next possible option. Hence, the website page load time is a sensitive factor for its reputation.
There are various online tools to measure page load time like
- Pingdom
- Google Developer page speed tool
- GTMetrix
Lesser the time a website takes to open a page, the more web views it will gain.
Check with Reviews
Let us say you are using this list to compare hosts. The internet is a vast place- and there are numerous hosting providers out there. Regardless of the hosting provider’s marketing claims, you have to be sure that they are veracious. The more experience a website host has, the greater are the chances you will get impeccable services. The most acceptable way to do this is to peruse their online reviews. Customer’s experiences are indicative of how reliable, professional, and competent web hosts are. The hosting space tends to attract more miserable appraisals than most.If a barista messes up your brew, you are unlikely to be bothered enough to write a scathing review for the cafe on yelp. But, if yoursite goes down even for a moment, you are going to be extremely angry with your host and tweet and blog about it loudly and vociferously.
How Support teams react?
If you are in the IT industry, you will know that hosting issues are common, even in the top organization’s customers suffer an outage. It’s the support and their corresponding solutions to the problem that matters. You must check the support reaction to customer’s query and their times to get the desired solutions. Check 3rd party sites and reviews that customers often leave for top web hosting providers. These will help you to choose the right web hosting and see your business receive newer heights with impeccable performance.
Added Features
You can also check the added features with hosting providers to match your specific business requirements. Most of the hosting providers today offer bundled packages to attract more attractors. Here, business owners, investors, and organizations need to understand the business specifications to add more value to your online business. You must compare multiple web hosting before selecting the one to match your requirements.
Conclusion
Overall, Web hosting is a crucial factor for better SEO ranking and deliver a smooth user experience. If a website is to be a host on a substandard host, it becomes a disaster and, all the above reasons will result in a bad user experience. And with businesses now using digital platforms to gain more traffic and leads for their businesses, it is of paramount importance that a website has a high-quality web hosting provider.
Finishing this blog, this is your Digital Marketing expert Pranav Jha offering his insights into top web hosting features for optimized SEO ranking and performance. For more custom solutions, suggestion, and advice to start a new online business connect with me now!