Every marketing campaign has different kinds of goals and its success is measured based on the effectiveness of the campaign in achieving the planned goals. The goals might be building awareness of their product or generation of leads for their business. Especially With Social media platforms like Twitter, any brand can reach or advertise to more people in short durations without spending any money if their content becomes viral.
Proper planning and the right implementation at the right time are a must for the marketing campaigns to be extremely successful. If you are looking for some examples of the top marketing campaigns used by the Indian Brands that worked great then you are in the right place.
1. Butter Cookie Launch Campaign By Amul
Amul is a famous Indian Brand in the dairy industry producing and offering a wide range of products from milk to cheese to its customers. Launching a new product and making the most sales of that product within a short duration is important for any brand. There are many challenges to make a large volume of sales launching it such as;
- Building The Awareness Fast
- Building The Trust for that Product in the market With Many Established Competitors
- Creating The Demand To Buy That Product From Them Instead Of Their Competitors
Being one of the most creative brands in India, Amul has come up with an excellent marketing campaign on Social Media that got them a great response from the audience. They were launching a new product, Butter Cookies in a competitive market segment of cookies and biscuits where there is a big brand like Good Day By Britannia.
Firstly they shared posts informing the audience about the percentage of butter in their cookies and differentiating them from their competitors without calling out any name. Later they have just launched a contest on Twitter with simple rules of sharing the photo of their favorite butter cookie and the percentage of butter used in making them along with the photo of Amul Butter Cookie.
On twitter, they have created a hashtag that went viral with many participants sharing the photos especially their competitors Good Day Photos having a clear percentage of butter was 2% but that is 25% in the case of Amul Cookies.
Here is what they have achieved:
- Built product Awareness Without Spending Any Money On Advertising About It
- Built Social Proof That Their Close Competitor Good Day Is Having Only 2% of Butter
- Driven More Sales Immediately Because To Enter participant has to share their product photo
Making this campaign a great one building the product awareness within a short time and selling it in large volumes with no money spent. Ultimately helped them get higher Returns On Investment from this campaign.
#AmulButterCookie: Does your Butter Cookie contain Butter or Vegetable Oil? pic.twitter.com/5vJF7uBXBI
— Amul.coop (@Amul_Coop) July 21, 2019
2. Smiling Face Packaging By Lays India:
Potato chips are the favorite snacks for many while watching the television for many Indians and Lays is one big brand producing the potato chips with different flavors. But most people buy their favorite flavored potato chips without buying and tasting other flavors from the company.
The goal of this campaign was to encourage people to taste different flavors of potato chips. So they have come up with a great marketing strategy by packing the lays covers with human smiles and the type of smile on a particular flavored chips package was different from the others.
Now they launched the contest asking people to participate in that contest by taking a selfie by buying the flavored chips package that has the type of smile they would like. This led to many people encouraging their friends as well to buy the lays even though they are not traditional buyers just to participate and ultimately helping the brand to make people try those flavors.
3. Facebook India
In India, Facebook started a massive consumer push to demonstrate the country how its services bring communities together. The campaign is not just the first consumer drive of its type in India, according to Facebook, but it is also the first time that Facebook has internationally released this message. A worldwide Facebook message about trust and transparency is taken into account in this ad.
The ad campaign will comprise TV advertising, digital ads, radio and cinema, in eight different languages, helping to reach more people throughout India.
The first TV commercial portrays a group of friends, without a member of their group, enjoying the Holi Festival and now living in Romania. They utilise the Facebook network to meet their Romanian friends and assist them rebuild Holi festival for him to make sure he is not missed.
It is India’s first significant ad campaign, since it has recruited a new marketing manager to head a broader consumer marketing drive.
Facebook rolls out its second phase of ‘More Together’ campaign for India
The campaign emphasises the strength of relationships that individuals can accomplish more together than themselves.
Facebook has launched ‘More Together’ in India, the next phase of its consumer marketing campaign. The campaign seeks to demonstrate how individuals throughout the country can achieve more together by using the power of their links on the platform. Real tales inspire the new campaign and honors the individuals who have come together to aid and support one another in these difficult times.
At the foundation of the campaign is a brand conviction that individuals can achieve more together than alone, according to Avinash Pant, marketing director, Facebook India. “We have seen and heard numerous tales of people in India who have embodied this notion during the previous several months. People who were previously strangers, who were connected through Facebook with one another and who together, tackled numerous current problems. Through this campaign, we shine a focus on the true tales that inspired us and hope that our consumers will see that people are the finest resources for one another. Sometimes you just have to reach the where
4. Stuck By Fevicol Marketing Campaign:
Fevicol is the leading adhesive brand in India that manufactures various adhesives for the purpose of binding one type of material with the other. The brand message is very clear that “Maz Bhoot Jod” translated in English conveys the meaning of binding materials together.
Being a creative brand, coming with new creative ways to convey their brand message every single time in a unique way might be a tough job. To tackle this problem they have launched the Stuck By Fevicol Ad Idea contest.
To enter this contest, people have to create a video ad that conveys the brand message clearly and winners are announced to be rewarded with various prizes. This campaign has helped them get many creative ways that can be used to promote their brand in a short time.
Apart from that, they have engaged their audience and the participants conveyed the brand message indirectly at free of cost. So this is an excellent strategy used to reach more people organically with their message.
Submit your Fevicol ad Idea & stand a chance to get it made & win –
1. iPhone 11 (3 winners)
2. Rs. 5000 Amazon voucher (10 winners)All you have to do is –
1. Tag @StuckByFevicol
2. Use #MyFevicolAd with your entry
Contest ends on 27th December ‘19!— Fevicol (@StuckByFevicol) November 30, 2019
5. Smiling Partner Profile Picture By Zomato:
Zomato is one of the top food delivery apps in India used by people to place food orders from the restaurant of their choice that would get delivered by the Zomato Rider. Recently a customer who got food delivered by a rider named SONU made a TikTok video discussing with him about the job such as the payment, hours of work, etc.
During the video, the delivery partner SONU showed an amazing smile that made the video go viral on the TikTok platform. When the video went viral with millions of views making the rider a celebrity overnight many started making memes using his photo where he was smiling reaching more people again.
Using this situation Zomato has changed its profile picture to the photo of happy rider SONU during this moment that helped the brand drive more engagement and applause from the social media users. This is one great example of Moment Marketing Strategy.
6. Swiggy’s Response When Apple Released Their iPhone 11 Pro:
Swiggy is another popular food delivery app that responded to the trending story which captured the attention of many online users. When iPhone 11 Pro was launched Swiggy shared an image on their social handles with a stove having 3 burners which represented the 3 cameras of the newly launched iPhone 11 pro.
This campaign not just captured attention but engaged many social media users with the brand building more reach for its images organically.
7. Consistent Video Marketing By LifeBuoy:
LifeBuoy is a soap company that has created an excellent video for marketing their brand. Especially they make videos around the topic that children go out having so much dirt.
Their objective is to reach the parents who would like to take care of their children, conveying the importance of washing hands before eating the food.
8. Amazon’s Response During Rahul Bose Moment:
JW Marriott is one of the luxury hotels in India where the actor Rahul Bose Has ordered two bananas and was charged with a bill of Rs:442. He shared his experience along with the photographs of the bill where the name of the fruit platter was mentioned in the bill.
The tweet by the actor went viral then brands started capitalizing on this moment to make their brand stand out and reach the audience. Amazon responded in a creative way to convey the message to the audience around their prime membership that costs only Rs:129 monthly which is way less than Rs:442 for two bananas.
And this campaign gave them a chance to reach the audience showcasing the benefits that a Prime Member would get at a lower price using the viral Rahul Bose Moment.
9. The Trilogy Books Marketing Campaign:
Amish Tripathi, the author of the three books series has been able to become one of India’s Authors whose books were sold fast.Initially, his book series were refused to publish by many top publishers so he had to launch and publish them himself.
He had planned and executed a brilliant campaign to make people aware of his books even before they got released. As a part of this campaign, on releasing the first book of the trilogy,” The Immortals Of Meluha” the following strategies were implemented
i.Distributed sample chapters of the book for free
ii. They Got a custom soundtrack prepared just like the trailer of the movie and published it on YouTube which was never done before for any book launch.
iii. Their team was active on all social media platforms where the content was published and the audience was discussing the topic of Shiva and Hindu Mythology.
iv. Different book contests were organized to make the word spread among their target audience about their first book launch.
These strategies resulted in large sales of the books released as part of the Trilogy series making it one of the great marketing campaigns in India. Even today some of these strategies are being used for launching the books in India.
10. Dominos Marketing Strategy
A Domino’s commercial may make you desire pizza right away. When it comes to advertising, Domino’s creates ads that are so appealing that just looking at them may make pizza fans salivate. One of the reasons for their strong sales is because of this. Domino’s advertises both online and offline to reach clients between the ages of 18 and 44.
Dominos uses Facebook and Google advertisements to target customers depending on their age and region. If a Domino’s restaurant is located in a city, Domino’s uses sponsored Facebook advertising to reach out to residents. Dominos also uses Google advertisements on searches, websites, and online games to get people to visit their online platform and place orders. Furthermore, Domino’s publishes video advertising on their YouTube channel and runs sponsored adverts on other videos on Youtube.
11. Red Label Marketing Strategy
Brooke Bond is a well-known tea brand owned by Unilever. The Brooke Bond tea business has launched a new variety of tea called Taaza.
In India, there are several tea brands such as Tata Tea, Taj Mahal Tea, Red Label, and others. Throughout the decades, all of these firms have provided us with stunning ads.
Tea has long been a popular beverage in many civilizations across the world. Over a few cups of Red Label tea, the commercial depicted a hesitant Hindu family becoming close friends with their Muslim neighbors. The commercial was praised for its subtle teaching on the country’s religious divide, but it was condemned for portraying Hindus as bigoted and unwelcoming to Muslims. “Swad Apnepan Ka,” or “Taste of Togetherness,” was the brand proposition.
12.Tata tea- Jaago Re Campaign
Tata Tea launched its iconic Jaago Re for the first time in 2008, leaving a lasting impression on viewers. Tata Tea launched its ‘Badi Duty, Choti Duty’ campaign in 2012 to emphasize the concept that awareness is the most important of all information and that it is the tiny things that we overlook that make a huge impact.
Conclusion: Top Marketing Campaigns
The Internet has made it easy for businesses to reach more people faster and achieve their desired goals. Well-planned and executed marketing campaigns by the professional marketers can help in obtaining the desired results faster with less investment and more Returns On Investment made. We at AP Web World hope the above examples have helped you understand the potential of a great marketing campaign.
Being in the marketing industry for more than 7 years and working with various types of brands we have been able to help them obtain great results generating millions of revenues with the marketing strategies. If you are looking to get an effective digital marketing strategy for your business then please feel free to get in touch