Ecommerce businesses have multiple challenges, but despite the problems, it is the future! The path is not smooth, and not all eCommerce companies shine as bright as the top contenders in the market. Why do you think it happens? Among the many reasons, shopping cart abandonment is a crucial reason that creates the gap. Not all users buy from the shopping website they browse in their free time. In most cases, they leave the products in the cart and close the app or website. In fact, it happens with the leading eCommerce platforms as well.
Understanding the rate and the concept
What is shopping cart abandonment? It is a phenomenon similar to window shopping but on a virtual platform. People check out products on the shopping platforms but do not always check out. It is called shopping cart abandonment. Among the leading Ecommerce SEO services, the strategies for reducing shopping cart abandonment have become extensively popular. The fight to retain the customers who visit the site and make them complete the purchase order is the goal of the retailers with the best digital marketing solutions and strategies.
The statistics involved – The expert opinion
If you own a shopping website, you must stay updated with the changing numbers. Currently, the average rate of abandoning the products in the shopping cart on online websites is 69.57%! It means, that more than half of the people who check out the website and products do not purchase them!
What is even more surprising is the percentage of mobile users in the number. It is 85.65% with mobile users. Technically, people using their mobiles to shop from online stores have better accessibility and convenience. Why do they still abandon the cart? It is a question that needs robust answers. And most importantly, a solid solution. Ecommerce SEO Services for cart optimization can be a perfect solution for you. A successful checkout optimization strategy can increase the conversion rate and reduce abandon percentage.
Calculating the shopping cart abandonment rate
How do you know if your online store is facing a whopping about of cart abandonment cases? There is a proper formula to decode it.
Cart Abandonment Rate = Total number of executed transactions / Total number of initiated ones.
The result of this formula will help you find out the rate of abandoning the cart items over a period. You can start with the last month’s transactions or the orders in the last quarter to understand the rate.
Decode the factors that play a role
Why do you think people add items to the shopping cart, review them and leave the website without ordering the item? You cannot conclude it by saying that they lost interest, because they would not have wasted time browsing for the product otherwise. Hence, there must be other reasons behind such action. Here are some common reasons that the experts of SEO Services conform about shopping cart abandonment.
- The product features – The most common reason behind leaving the product in the cart mid-way is for the features of the item. They may have found a better alternative for which they did not go ahead with the purchase. Or, they wanted a different quantity or version of a similar product. The feature-based reason for shopping cart abandonment can be of multiple types.
- The product price – The price is a significant reason why most people leave the transaction halfway. The total cost of the product with taxes and delivery rate may be expensive for the buyer. Thus, they may leave the item hanging on the rope. Also, people check items online to get an idea of the price rates on the website and compare conveniently. Some people also leave the products on the cart to keep them on hold and wait for offers and discounts.
- Shipping choices – It is a practical tendency to avoid shipping charges. Most buyers prefer ordering items without paying extra shipping charges. If the price of a product is 1000 bucks and the shipping rate is extra 100 bucks, many would leave the product on hold. But, if the product price is 1100 bucks with no extra shipping fees, the rate would reduce drastically.
- Complicated interface – No one wants to make their shopping experience inconvenient. If, the checkout page or payment interface is complex, people would not buy from the website. It repels the customer and bores them. A crisp check-out page with guest transaction facilities and hassle-free payment options reduces the abandonment rate successfully.
- The loading issue – Is your web page too slow? Is the app not working perfectly? If the checkout page or payment page takes too much time to load, people would avoid purchasing from the website. It wastes their time and they prefer ordering the product from other sites where the interface is smooth and pages load fast.
The ideal way to reduce shopping cart abandon
According to the best Digital Marketing Agency, there are ideal ways to reduce the abandonment rate of e-stores. You have to make sensible and wise decisions to convince the customers to buy the items. It does not always need to be preachy and forceful. The marketing campaigns certainly make an impact to boost sales, but for reducing shopping cart abandonment you must consider the following pointers –
- Make shipping charge-free – Shipping charges are unwanted all across the globe! Anywhere you see, people hate paying the shipping fees. Make your delivery charges free or nominal. Provide a compact offer through which people can increase the cart value and avail of free shipping and delivery. It is a product marketing and sales improvement step.
- Simple interface to checkout – Keep it simple! Yes, that is the ultimate mantra to follow! You have to keep the overall look and functioning process of the checkout page smooth and easy. Anyone must effortlessly understand the steps of checking out and reaching the payment gateway. If needed, use more graphic elaborations and make the task easy for them.
- Guest checkouts – Guest checkout is an option that can change the buyer’s perception of your e-store! It is the ultimate solution for a hassle-free shopping experience. The no-fuss account-making steps, zero promotional emails and push notifications to make the guest checkout an ideal solution for buyers. Use it to attract more people to use your platform for buying.
- Enhance website security – No one wants to make transactions on an HTTP website. Make it HTTPS with the correct steps. It is a responsible and wise step on your part as the security of the transaction details of your customers depends on you. Make a prudent decision by enhancing the data security of the site.
- Better marketing – Lastly, focus on SEO Optimization of your website and enhancing the brand value are long-lasting solutions. You can seek SEO services from the top companies. They can bring you the best strategies to eliminate the worries of people leaving the products unattended!
Take proactive steps to convert the crowd.
Become active with your SEO tactics with the expert team from a Digital Marketing Agency. Find solutions for reducing the abandonment rate by getting prepared for customers of different types. Make a wise step by incorporating email marketing, digital marketing, and SEO techniques for building a credible brand. Develop a trustable image online so people can fill the carts and order without worries in the most trouble-free way!