Co-working has been around for a few years, but it is only now becoming common in India. When it comes to locating the right co-working room, the consumers aren’t yet scrambling from pillar to post! If that is true, successful co-working space marketing entails more than just the biblical algorithms that cost money and time. What we have here are some out-of-the-box marketing POAs that will significantly increase the number of people walking in a disproportionately short period of time. A recent article on Shareable discussed the different ways in which famous co-working spaces around the United States are channeling more and more users each day with their unique marketing hacks. Yes, they are simple to implement.
Co-working spaces provide an outlet as well as a group of like-minded individuals that can help them network and expand their businesses. They have dedicated workspace for artists, freelancers, engineers, small business owners, entrepreneurs, and others at a lower cost than conventional office space.
So, whether you have a co-working room, or are planning to start one, and/or are looking for opportunities to monetize those empty seats, look no further. Below, we’ll go through the basics of how to make your workspace more visible. In this post, we’ll go through some of the tactics we’ve used to fill our own co-working rooms, as well as some unique ways to market your space to the local group. To help you expand your co-working room, follow these simple steps:
1. Website
A well-designed, quick-loading, and functional website is essential for assisting new members in finding you and learning more about the spaces and resources you have. It might be time to consider a website redesign if the new one is outdated, badly built, or bare bones.
2. Social Media
Many co-working space owners have a social media profile, but they fail to update regularly. If you’re getting behind on social media, it may be time to streamline your strategy or outsource management to a freelancer.
3. Events
Events are an important part of helping small companies and startups learn more about their co-working room in certain co-working spaces. Invite local corporate leaders to workshops for entrepreneurs and freelancers in your Area by offering conference rooms or function spaces for local Chamber of Commerce gatherings, the area Board of Realtors Young Professionals (YP) Group, or by inviting local business executives to conduct workshops for businessmen and freelancers in your city.
4. Pay-Per-Click
Although pay-per-click advertisement is no longer as powerful as it once was, it can also help consumers shopping in your local market find you more quickly. Furthermore, it will allow you to appear in searches well ahead of larger rivals with a stronger online presence.
5. A Dedicated Blog
Independent employees have things to tackle, and they deserve to feel like they’re part of a community dealing with similar issues. This forum is interested in a variety of subjects, from industry development ideas, emerging technologies, and networking, to name a few. However, if you have a blog, it must be kept up to date. This means you’ll be spending a lot of time coming up with subject suggestions and writing interesting stories that people would like to read and share. If you think writing a blog is too difficult, hire someone to do it for you. Both the website and blog can be search engine friendly, so make sure the team in charge of the blog is familiar with SEO.
6. Barter
When you don’t have access to a financial budget, bartering can be a huge help in expanding your room. For example, consider collaborating with a local website or blog. Their freelancers or writers may use the room in exchange for an agreed-upon period of time on their platform. Speak with your colleagues. It might be a great place to barter if either of them are associated in graphic design, SEO, public relations, or something else that would help your room. Consider the prospect of new bartering possibilities that might emerge as a result of bringing new participants into your room.
7. Define Your Target Audience
A well-defined demographic is the foundation of every marketing strategy worth it’s salt. To make you’re messaging as powerful as possible, you need to know who you’re referring to.
8. Remote Workers / Freelancers
Most people think about these clients as they think of big consumers of coworking spaces. Because of the growth of the gig economy and the prevalence of entrepreneurship among working-age people, collaborative or dedicated workspaces or small offices are in high demand.
9. Small Companies / Teams
With a rising array of small companies including real estate departments, alliances and support staff, and other configurations looking for space for teamwork as well as individual workspaces, this is a growing segment of the co-working environment.
10. Corporate Clients
Many businesses are looking to open office spaces to build a structured work experience for remote workers as the appetite for work-from-home and flexible scheduling positions grows.
11. Getting Viral
Let’s face it, you’d ‘LOVE’ for your workspace to go viral, and there are ways to make that happen. Apart from the generic ways of getting that social media influence, celebrity tweets, posts, and stories are some of the most effective. Sign up with well-known people to make them share about the workplace on a daily basis. You might also make them put up a photo of the two of you in your office.
Conclusion
We’ve recently seen a few large companies step into co-working spaces, but there’s still a long way to go. According to statistics, cooperative or managed workplaces account for just 1% to 3% of the total company land stock; however, growth is nearly doubling every year. This list of eleven ideas should help you get started. Over everything, keep in mind that you’re doing a great service. You can fill up and remain full if you can find it more valuable than your local rivalry. In either case, it is self-evident that India has over 300 cooperating brands – and that this will not be the case in the future.