What Is Instagram Marketing?
Let’s start with the basics on our way to making you a master. What exactly is Instagram marketing, and how do you put it to use with your company? The website, as one of today’s most common distribution platforms, provides a variety of ways for you to profit from it. What you need is a solid plan and the will to see it through.
1. Influencer Marketing
One of the most common types of social media marketing today is influencer marketing. Influencers on Instagram are people who have built a loyal, organic fanbase focused on their content niche. They can be seen in a variety of industries, including fashion, technology, and finance. Influencers can be found on almost every social media site you can think of. Finding the right influencers for your brand will result in a significant increase in followers, revenue, and overall brand awareness. The first thing to remember is that finding the right influencers is crucial. Audible’s Canada division collaborated with tech influencer @thetrendytechie in this case. She describes what she’s listening to and why she enjoys using Audible in her usual type of message.
2. Don't Forget to Use a Hashtag
Hashtags help brands get spotted. They’re the crumbs leading to your entrance, website, or operation. You’ll get more engagement if you learn how to hashtag properly. Don’t be shy to take a cue from the competition and see what they’re doing. Hashtags are keywords that relate to your niche. You should even take a look at some of your favorite pages and see if they use hashtags. This gives you some ideas about how to be innovative with your hashtagging.
By definition, goods and services are obvious options. Here are few hashtag suggestions to get you started if you aren’t already a hashtag master:
- The pictures you’re using
- The business and specialty
- Your knowledge and experience
- Your neighborhood or a location where you may be at an event
If possible, use at least two words in the hashtags, and don’t be afraid to use business buzzwords.
Looking for How to Promote Personal Brand on Instagram?
Searching for a guide on personal branding for Instagram? Then reading this guide might help you in building the personal brand on Instagram in the right way. You would also learn various strategies that can help in growing your followers increasing your authority.
Instagram is one of the most popular social media platforms with more than 1 billion active users every month. So it had been a great choice for growing personal brands and still it is powerful. You can find a lot of influencers on the platform with a huge follower base who have put in a great number of efforts consistently for building it from scratch.
Always remember that people follow real people when it comes to personal branding. Showing your real photos would make it easy to gain a follower base on the platform. However, having a strategy specifically for Instagram is what you need to plan to build a good brand on the platform.
Before we discuss the ways to promote and gain followers on the platform, we shall discuss some steps that can act as a strong foundation for building your brand.
1. Identifying your Niche and Making Research About It
So you have decided to build your brand on Instagram but did you identify your niche? If not this is the first step you need to make. Either its travel or food or entrepreneurship or any other depending on the niche in which you want to build your identity as an authoritative person.
Once you have made a decision about this you need to research hashtags and the trending things related to the niche. Remember hashtags are followed by individual users on the platform so making thorough research and using them in your posts would help in reaching the right target audience.
Also, check the relevant profiles of other competitors on the platforms so that you can get an idea about their
- Best content
- Hashtags being used
- Content Themes
These things would be useful for planning the content and differentiate your personal profile from others helping you create a unique identity for you.
2. Research About Target Audience
Understanding the goals and problems of your target audience is important. Sharing random image content without understanding the audience wouldn’t help you to connect and engage with the followers. Always remember engagement is the key to build a relationship and credibility for you.
Learn more about their problems and create content around the solutions that can help them achieve their goals. Building an effective content strategy is essential for growing your followers on Instagram and performing research about target audience would be highly useful for planning it.
3. Creating Your Profile
Creating your profile might seem easy but you should take care of many things before you get started with sharing content. Things that you need to look after are:
- Username: Using your real name as the username would be the best choice if you are creating the profile for personal branding. If you are not comfortable then try using your business name but make sure that the username isn’t that complex. It should be easy to remember for anyone.
- Bio: You have a very limited amount of space in the bio. So instead of just focusing on describing who you are, make sure that you are giving them a reason to follow your profile. Use emojis to convey the message faster as you would be having only 150 characters to gain an impression.
- Link: Depending on the goals that you want to achieve either traffic to your website or a consultation call place the most important link in the bio. So that people interested in your content and viewing your profile would visit that.
Following the above steps would help in having a good profile that stands out from the competitors. It would help in preparing a good content plant that you can follow further to reach and engage with your followers.
Now let me share with you some strategies to promote and build followers for your profile.
Strategies To Promote and Gain Followers on Instagram
1. Sharing Images With A Proper Theme and Caption
Instagram is all about visual content you share. Creating a color theme and sharing images following it helps in branding differentiating the content from others.If you are into industries like Travel or Cooking where you might be clicking and sharing real photos then you can share the images without following the theme. So if it’s not possible for all you share, at least stick to that theme in other posts.
Adding a caption that not just draws the attention but makes them take an action is essential to drive engagement. So make sure to add a compelling Call-To-Action at the end that would help in building engagement ultimately helping your posts reach more users. But remember you can’t add a link in the caption because they are not clickable on the platform.
2. Tagging Popular Accounts in your Industry
Organic growth requires you to reach as many Instagram users as possible. For reaching more people tagging relevant accounts in your niche that have good number of followers is an amazing strategy. Even though you promote them, your account can get a lot of exposure reaching the followers of their accounts.
3. Building engagement by replying the comments on your posts
People who like your content shared might comment on them. Especially when you have a compelling CTA in the caption the number of comments would be very high. Replying to each and every comment would help in building a relationship along with engagement. Ofcourse, ignore the trolls that you might get at the same time.
4. Geotag your posts
Geotagging your images is an amazing strategy to reach the audience and build a relationship with them. Especially if you are into hotels or travel niche, geotagging would help followers understand where you are going. Additionally, your posts might get shared or regrammed by the hotels helping you reach their followers.
5. Organizing Contests With Partnership
Building partnerships with other brands in your industry and organizing contests would be a win-win situation. Implementing it in the right way you can build a loyal follower base and the brand would get exposure reaching your followers. Thus it might help them in gaining new customers for their business.
Additionally, with contests, you can collect their emails at scale fast for nurturing them and monetizing your lists by promoting your own products or services as an authoritative individual. You can also promote others products as an affiliate and make commissions.
6. IG stories
There are millions of users that view stories shared on the platform regularly. So using stories with right hashtags you would be able to reach more users on the platform just like in the case of posts. However, you can share any kind of content in stories like industry related news, updates, short clips, etc without worrying about how professional it looks.
Also, you can try using the stickers like questions or polls provided on the platform that would help in building engagement. If you have followers of more than 10,000 then you can add swipe up links as well to your stories.
7. IGTV Videos
Even though IGTV is not yet that popular compared to the stories, it is an excellent tool to share video content on the platform.You can go live and discuss things with your followers building more engagement.
If you are into education or consultation then creating a series of IGTV videos and sharing them regularly would help in establishing yourself as an expert in the industry. Additionally, you can add links to your IGTV videos driving them to your blog or website.
Conclusion: How to Promote Personal Brand on Instagram
Instagram is a great choice to build your personal brand. With a proper content strategy, you would be able to build a lot of engagement reaching more users on the platform ultimately growing your followers. I hope the above-discussed strategies would help you in promoting your profile and build a strong brand on Instagram.
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