Google Search Engine is one of the best method that drives internet traffic today. They have set rules, procedures that others need to follow for marking the territory that defines white hat techniques in the I.T. world. Now those looking short term solutions often indulge in activities that provide quick solutions but in long term can damage traffic status of your website. When Google updates and sees those black hat links it penalizes your site in terms of traffic downgrade or complete de-index from the searches entirely. Here below we will guide you on how you can avoid Google penalties?
Link farming is exchanging links within group of sites for improving their back linking. Most of these links are created by automated programs resulting in web of links termed as spamdexing and should be avoided in all cases. Guest posts are still one considered good but should be used sparingly. Manual and do-follow links must be your priority for best practices in SEO. There are some automatic links being created regularly so keep checking your Search Console and disavow them as soon as possible.
II. Content
Content is still one of the intrinsic factor for guiding your websites to the top searches in the Google. Duplicate content and irrelevant content should never be added on the website. Unique content and point-to-point solution in pages is one sure shot way for getting the right traffic for your bog. New pages when built should have rich and quality content that users should enjoy. Users experience is one of the prime factors that Google considers via analytics.
III. Relevancy
Every links we create are important in SEO practices but there are certain rules that we need to follow at all time. In the last few years Google has often improved the site traffic after they see same category links to your site. Suppose you have E-Commerce site latest fashion trends than off-page links should be created on related to clothing, fashion related sites rather than sports guest bogs.
IV. Avoid Fake Social Media
Large Social media reach can help you a lot with targeting specific audience for sure but with 50,000 followers and you have 5 tweets these types of fake signals are not worthy. Social media has proven to be a lot of successful techniques for white hat SEO methodology but using wrong ways for likes and followers can set in the negative path. Use similar group shares, trends to create larger reach and improve likes by adding useful information daily.
V. Regular updated:
If one thing we have learned from SEO trends is the need to regularly updated to make sure you are upto the latest changes. Recently Google has applied Mobile first Index which means mobile sites are now preferable than desktop sites. This might be due to increase in the Mobile searches in the last few years.
AP Web World is leading website promotion and marketing company with SEO best practices for E-Commerce, Travel SEO services, Consultant SEO services and Yoga SEO Services,. Following the path with white hat techniques in long term SEO planning we have placed keywords in top SERP’s for our clients on various SEO projects.