Search Engine Optimization (SEO) stands for promoting your website for top search engine results. For best SERP ranking you need to follow the right guidance and expertise for getting the maximum out of organic traffic. So when user starts their search in the internet and websites come in the order of rank giving the user choices for correct information. These pages are ranked on the basis of SEO factors that their Search algorithm uses to determine these listings.
Search Engines are machines too with huge billions of useful data and websites in their base. So refining the pages according to the keyword search and place these rank wise. Getting inside these top ranks will fetch you more traffic. So what does these Search crawlers look inside the pages to place them in the ranking. These are Onpage factors that must be optimized for getting ranks on the first page.
SEO can be divided into two major parts i.e. On-page and Off-page respectively. On-page includes all the factors within website whereas Off-page takes care of all the activities on other websites. It is standard practice that off-page gets high value when you come completed the on-page optimization first. Following are the major factors that one should enter in their checklists before submitting their website in Google Search Console.
For every page there is special attention given to title, descriptions, URL structure, navigation and internal linking by Search Engines pertaining to top results. Importance of accessibility to user gives much improved experience while surfing through the site. Dead index pages, redirects, canonicals, warnings and empty links should be regularly checked for any on-page irregularities.
2. Sitemaps
Crawlers and bots can get better understanding of the website when you there is standard XML sitemap for your website respectively. There are standard coded languages that give complete information to Search Engines about your websites current number of pages. One needs to regular update their sitemap in Search console for faster indexing in these systematic search engines.
3. Robots
With robots.txt you allow specific pages for not to be crawled by search engines. These may include directories, pages and important files that are must for website but doesn’t offer any importance in terms for organic searches. You can also disallow website completely form the search engines using robots specifically.
4. Quality Content
Content for so long is one of the main factor that will define ranking of your page. Complete information inside pages will be placed on the top of SERP quickly. Engaging content encourages users to pass more time on websites which improves bounce rate in Google Analytics. SEO friendly content with keywords optimized inside gives amazing user experience and in-turn Search engines also give special preference to these sites respectively.
Choosing right set of keywords and placing them inside the page content will further improve chances of getting high rankings. Domain names also get much preference these days with direct impact on organic search. AP Web World, an SEO agency in India, has always prioritized the white hat on-page SEO techniques in their practices. Get complete consultation and guidance for SEO planning for your business websites now!
On-Page SEO helps in two way first it helps Google in understanding the website better and on the other hand it helps your users so their time on the website also increases.
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