For a very long time, celebrities are used as ambassadors for promoting brands. Nowadays, the same work is done by influencers also. They have made a great impact on our life. A small video by our favourite celebrity or influencer is enough to stay engaged with them. So, why not try to use in a different manner that is brand promotion?
Yes, you heard it right. These videos can be used to promote your brand awareness and make people engaged with the product they are looking for. Let us dive a bit deeper into this.
Influencer marketing is now a buzz these days. First, let me explain who are the influencers, and what is influencer marketing?
Influencers are the ones who have a large number of followers in their social media handles like Instagram, YouTube, Twitter, Facebook, etc. They are excellent in their niche and people like getting influenced by them. These followers have trust in the influencers/celebrities or any public figure. We are also indulged in following them due to their lifestyle and glamor.The influencers are running their market. Let us take an example. An influencer in social media who is indulged in sports and fitness is promoting any protein shake or nutrition substitute. He will make an impact on the product on his followers also. This is how the new marketing strategy runs.
Why is brand awareness so important?
In this competitive market, every brand wants to get recognized the most. Any startup or business gets popular within a small time due to its awareness. There are certain strategies that these business groups apply to get popular in the market. Nowadays, Google Ads had also started certain algorithms to generate brand awareness campaign.
Getting sales also depends upon how much any particular brand is popular. Someone will buy any product if and only if they know about it and feels that it will satisfy their needs. So, brand awareness is not only essential for producers, it is equally essential for the consumers also. It will indeed turn the investment into revenue.
How do influencers increase brand awareness?
There are several campaigns by which the influencers create brand awareness. For an advertiser focused on branding, what are the key success metrics?
- Content:It is a well-known fact that influencers are great content creators. They are popular for the content they make to engage peoples. The influencers know the persona of peoples and therefore they make relevant content that the people will like and follow.
- It is a very helpful tool to generate trust among the audience. If these influencers post about any brand or promote it, then the people will show their trust in the brand also and get convinced to check the products once.
- Giveaway or Contests: It is one of the very helpful tools used by the influencers to promote any new brand in the market. The contests and giveaways have been successful in generating a great ROI. It can be done by:
- Asking the followers to participate by liking any post.
- Sharing the post to their profile.
- Sharing the screenshot of their profile with the influencer.
- The lucky participant will get a chance to win the contest and get the giveaway from the influencer.
1.Discount codes: It is no wonder that the
discount coupons attract everyone. The brands can share a promo code or link
with the influencers. The influencers will share that code in their post or
profile mentioning the brand name. The followers will want to check once by
trusting the influencer. This will create brand awareness and play a major role
in supporting the promotion market.
2.Blogs: Ask any influencer to
share a guest blog in your post and share the content. It is a great way of
driving traffic from multiple channels. Watching the blog of the trusted
influencer, the audience will show their trust in your brand also. You just
need to find the right influencer for this task.
“People do not buy Goods and Services. They Buy relations, stories and magic”
How can I get personalized videos from celebrities?
Getting an autograph to a photograph from a celebrity is very tough nowadays due to their less public interaction and more busy schedule. This indeed takes a huge time to get recognized by any celebrity or influencer.
In amongst this, it is even a harder task to get a personalized video from celebrities. However, you can check the Celefi website where you can find a long list of these personalities and request them to make any personalized video for you. The videos can be either for brand promotion or brand awareness or celebrity shoutout.