2. User-Generated Content:

Including sharing User Generated content as a part of your marketing plan is a great way to promote your brand with a new perspective. This helps in building trust because people believe in the content created by other similar people rather than the content you have created.

You just need to ask your customers to click photos or record videos showcasing the products or services or any other thing that you offer them and collect them. Later share them on your website, Instagram handles, etc.

Airbnb is one of the best examples of brands leveraging the power of user-generated content on Instagram. There are many photos or videos created by people from across the world that would get shared on their profiles.

3. Tag A Friend Type Of Content:

This is a great social media marketing strategy to gain more exposure for your brand’s Facebook page or any other handle. How many times have you seen someone commenting on a Facebook ad tagging their friends?

Sharing a good creative design that people can emotionally connect and relate is the key so that your followers can tag their friends. So this way it helps in driving more engagement when people get tagged and helps you build awareness reaching more users on the platform.

It is among one the promotional ideas that help people connect and grow the visibility of your brand. The most approached posts on social media platforms are the ones that have the potential to reach and communicate to people. Hence, focus on creating design and content that directly communicate with the user.

4. Sharing Behind The Scenes Content:

Sharing images or videos showing behind the scenes is a great content idea to connect with your audience and build a good relationship with your potential customers. You can share the photos to showcase the efforts of your team who are working to provide quality products or services for the customers.

All that is needed today is marketing creative ideas. It is not usual for users to see the effort put in by the company to provide the best services. This is yet another unique campaign idea that not only builds trust but makes your brand reliable and builds an emotional connection with the audience.

5. Creating Content Around Trending Topics:

This is one of the marketing tips that have immense potential in gathering followers and also reaching them. 

This type of content works great, especially on Twitter where the trending topics change regularly. But you need to remember jumping on every trending topic might hurt your business. So make sure to create content around a topic that is related to your audience so that you can reach more potential customers making the best use of the trends.

5.1. Create the content on trends in Instagram

Instagram is also popular for its trends. You can create posts, ig and also reels to reach the potential audience. It is an innovative marketing strategy that engages the audience and suits their interest.

6. Creating Weekly Themes:

Creativity in marketing is the essence of digital marketing. Giving a similar kind of post might make your viewers feel bored. Therefore, here is another creative social media idea that will always lift the excitement of your audience. 

Creating weekly themes like Monday Fun to share a meme on your brand handle along with a unique hashtag is an excellent strategy that can also drive engagement. Of course, you can always create themes around other types of content like Monday Motivation or any other specific to a particular weekday so that people can expect from you from that day.

You can also work on creating content on hashtags. For example: create content on #sundayfunday and share some amazing relaxing posts. This is a market idea that enables the audience to reach you and increases likes and visits.

7. Sharing How-To Videos and Tips:

Sharing a video on how to make a specific thing like a pastry or any other thing that might help your audience can be a good content type to create. Especially when these are shared by your followers with their friends your brand can gain more exposure organically driving engagement.

You can also share promotional ideas that can help your followers to overcome the challenges that they might be facing. This helps in building authority and a good relationship with your probable customers.

8. Repurposing Your Blog Content:

Searching for new and unique content ideas might be hard. But repurposing your blog content does not require you to reinvent the wheel, saving you a lot of time. You can repurpose your blog content into videos to share on social media platforms.

Of course, every platform might not support videos so you can repurpose them into carousel posts for Instagram or Infographics on Pinterest depending on the platform where you want to share as your customers might not be active on every platform.

You can also work on making reels for Instagram as they are trending these days. This marketing activity will help you as people engage more in reels these days and may share your reel with their friends and family.

9. Curating Content:

Curating the content of other third parties that is relevant and useful for your target audience and sharing it on your handles is a good idea. You can add value to your followers without creating the content yourself. News or latest trends are generally shared as part of this strategy.

Of course, you should never share the content of your competitors that would just hurt your brand. So make sure to curate with caution before planning to share.

10. Customer Testimonials:

This type of marketing creative content acts as a great way to display social proof. Testimonials featuring your customers explaining how your products or services helped them would be more authentic. You can interview them or go live on your social media handles featuring them posing the right questions.

Trust becomes more prominent when people see others appreciating your brand. Customer testimonials serve as a persuasive creative marketing strategy as the audience will normally believe what your clients are saying and reach out to you.

11. Heat-mapping

There are very few things more powerful than knowing how your website visitors are using your website. By adding a heat-mapping software such as Hotjar, you can start to get aggregate insights into how far your visitors are scrolling down on each page (across device types), where they’re clicking, and also get a clearer picture of their journey on your website.

   11.1. There are many benefits to heat mapping.

• Helps you understand your audience– This method helps you know the kind of stuff appreciated and liked by your audience. 
• Helps you analyze your performance – Though this helps in knowing the activity of your audience on your website still it helps you in tracking how you are doing. 
• Track the areas for improvisation – With this creative marketing idea, you will be able to analyze the improvisation areas and work on them to improve the quality of your service.

12. Personalization

Everyone cares about themselves and the problems that they’re trying to solve. They don’t care about what you do for others or what you’re doing for your business. They care about what you can do for them, their company, or their industry. That’s why personalization is more important than ever. 

Most businesses have started implementing personalization with outreach opportunities like email marketing tips, but what if you could take that further? Start personalizing the full experience for your prospects and customers. By fully embracing personalization, you can create the experience that each prospect wants to see.

13. Create Content People Want To Read

No one goes online to feel like they’re reading a textbook or a string of keywords stuck together. If you’re still stuffing keywords into your content, please, for all of our sakes, stop now. Today’s online audience responds to content that is engaging, creative, and valuable. This is especially true when it comes to your company blog.

The blog is the first place customers look when they have questions about what you do or how you can help them. The posts they find should have an authentic voice that respects the reader. If you’re not providing them valuable, easy-to-read content, they’re going to look elsewhere to find it. 

14. Chatbots

The way that we as consumers use websites has changed dramatically. We no longer like to search around a website to find what we want. It takes too long and gets frustrating. That’s why we’ve turned to chat and chatbots. More and more consumers are turning to chat right away when visiting a website to find the answers that they’re looking for.

While live chat is only realistic during business hours, a chatbot is available 24/7. Developing a strong chatbot that gathers any information or input that you need while providing information, education, or direction to help the user find what they’re looking for can be extremely effective. 

15. Let Your Graphic Design Inspire Your Creative Marketing

On a well-designed website, the user experience from start to finish will be seamless and easy. But what if that user’s experience with your website begins before they click on your homepage?

For mobile and online marketing to inspire users to click through to your site, you need to prioritize the graphic design of your ads. If you want to be creative with your digital marketing projects, you can’t be afraid to use striking visuals that will grab the user’s attention. Your audience should be able to tell from one glance at a digital ad what your company is all about. Only creative graphics can tell a story in that way.

16. Pull Back the Curtain With Social Media

For several years, “authenticity” has been growing as a marketing buzzword, and businesses are paying attention. Everyone is trying to find new ways to show their customers who they are.

Social media is one of the best ways to show your brand authenticity because it removes the marketing middleman. Posting photos and sharing stories makes customers feel like they’re getting a real sense of what goes on behind the scenes. It also gives you a chance to respond to customer comments in real-time, and it allows your business to speak directly with customers and leads.

17. Guest Blogging

Guest blogging is not new, but a lot of businesses fail to see the potential here. There are two sides to guest blogging that can be beneficial for your business — accepting guest posts and submitting guest posts.

This advertising idea helps your viewers know how you treat your clients and the quality of your services. This method when used accurately opens up various doors for your business growth. This marketing campaign idea also strengthens your relationship with your clients.

18. Accepting Guest Posts

First, we all know that content is driving so much of the marketing that we do online today. People are looking for answers, education, tips, tricks, and ways to solve their problems. They’re turning to Google and doing their research to find what they’re looking for. This creates a huge opportunity to be the source for that information. It also creates the need to pump out a lot of content. By opening your blog up to guest posts, you are essentially getting free (they may even pay you) help in developing that content. Remember to always review the content before it goes live to ensure that guest posts are up to your blogging standards.

Also Read = Top Marketing Campaigns Used By The Indian Brands That Worked Great

Conclusion: Creative Marketing Ideas

Coming up with new innovative marketing ideas is the key to driving better results from your digital marketing campaigns. It is a tough task to be creative and brainstorm new ideas to promote your brand online. But we hope the list compiled in this article has been useful for you to come up with an effective marketing strategy for your business.

AP Web World is one of the leading digital marketing agencies in Noida having a team of digital marketing professionals who are well-experienced with good expertise. We can craft unique marketing campaigns that can deliver the best possible results for your business. Please feel free to get in touch for more details.