Making good videos is not an easy task. Sometimes it can take hours if not days. Today every single businessman with an online presence must make videos of their products, their offices, their work culture, and their promotions. Especially digital marketing agency in India are using videos on a grand level to promote a brand.
Whereas a good video can take a much longer time and can be complex to be created, there are some very fine best video software tools for free that can help you in making professional videos. Anyone from beginners to professionals can use it and it will give awesome results every time.
As technology is growing, people are interacting with each other in the most efficient way they can. In the last few decades, we have been upgrading ourselves regularly. From text to image and images to videos, we have come a long way.
In the second decade of the 21st century, the best way to share a message or promote a product is through a video. A proper professional video can increase your sales by 144% approximately. For a digital marketing agency in India, it is a great opportunity.
In a survey, people stayed 1.5 minutes longer in video promotions than in-text promotions. Only these 1.5 minutes can do wonders for many.
Video works because it plays with the audience’s psychology. People relate to it on a conscious & subconscious level. As it is said ‘People believe what they see, not what they read’.
Vides also help you to talk about many of your unseen areas. It can include many things like your office footage, your products footage, your employee’s testimony, your customer’s testimony, and your brand products promotions.
10 best tools to create professional videos
1. Filmora
It is by far the best video-making tool I have come across. Filmora is a very simple and effective video-making tool. Its UI is interactive and very easy to access. All the options are given on the front of the work page.
For using Filmora, you must have a 4 GB RAM system. A core Intel I5 & I7 would be the best for launching Filmora in your system. You can easily use Filmora in your windows OS as well as you can use it in your mobile phones with android OS. Many digital marketing agency in India are using it for their offical videos.
How to use:
- Start the program and set the aspect ratio. Although this is optional.
- Tap on the button ‘create a new project’ and then start importing new footage. You can drag multiple videos at one time. If needed drag a folder of videos to the workspace.
- Now organize all the videos you want to use as per your vision. Change the video positions, add effects & filters, and edit audios for your work in the timeline.
- Play to view the full video.
- Now click on the export button and select the video format.
2. Lightwork
Lightwork is one of the best video-making tools in 2024. This is for beginners as well as professional people. This one is a paid service. But you can use its free license version for your first experience. For using this software, you need to have at least 4GB RAM, 1920x 1080 high-resolution display, 200 MB Disc Space, DirectX 9 for Windows OS users, and Intel I7 chipset.
How to use:
- Open the software & click on the ‘create a new project’ link on the screen.
Put the details of the new project. You can also select frame rates for the video as per your comfort.
In the local file tab, you will have the option to drag your project video or videos. Make sure you drag videos that support the frame rates you chose for your editing.
Now drag & drop your videos to the timeline. You can now perform cut, add and you can add effects there.
- After this you need to hit the preview button to see the outcome. Then Save the project & exit.
3. Microsoft Photos
Microsoft has its hidden editor function for its Windows 10 users. In Microsoft photos, you can collaborate on photos, drag videos and arrange them or even edit them professionally.
First of all, if you have Windows 10 OS on your computer, then you have a great tool for your videos. But if you are using a computer having less than 4 GB RAM then it might create a problem with your video. Your system may perform a little slow for this only reason. So make sure that you have good RAM for your video editing project. As well you are using an Intel I5 chip or above.
How to use:
- Open Microsoft photos app. Bring all the photos & videos you want to edit.
Click the new video option.
Select the photos for your projects.
Now you have two options: Automatic video making tool and manually creating a video.
Click on the create button after selection. Windows 10 will automatically create a video for you.
- if you want to go manually then click on the ‘new video project’ button on the home page.
You are now having options of project library, storyboard, and video preview.
Drag & drop the videos you want to edit.
Now you have all the editing option (videos & audios). Now you can edit your videos with filters, color corrections, duration, camera movement, 3D effect, music, and texting.
Save the video and export it.
4. Adobe premiere pro
Adobe premiere pro is an easy to handle, interactive user interference-based video editor application. Adobe Inc. has developed this wonderful application for beginners as well as experts. This is indeed one of the best video-making tools for anyone as it is extremely versatile.
Adobe premiere pro is not a free service at all. But you can use all its updates and functions for free in its 7 days trial service. After this, you need to buy the whole software for further use.
In its newest update, Adobe premiere pro asks you to have windows 10 OS with 4 GB RAM.
How to use:
- First you need to customize the interface. Open your panel & customize your workspace by moving panels around. Find the best as per your concern. G to Window> Workspace> Save as new workspace.
Import your files to your interface setup by going to files> Import and then selecting the files.
Create your video assets by creating captions, color mattes, and a handful of other assets. Set up an In & Out button for your final edit. Drag it to your timeline.
Now create a sequence in your time for videos. Go to files> new> sequence. Now you can see the new timeline.
Now start editing your sequence.
Add transitions, create graphics and edit the audios in the final video clip.
Now select> Export> Media. Select the format of the file. You have your video now.
5. Kinemaster
Kinemaster is an app for all android users. It is simple, easy to use, has a great user interface, and is absolutely free for you. Now if you are a beginner in video editing. You also don’t want to jump to a laptop or computer for your editing purpose. Then your one-stop solution for all problems is Kinemaster.
Kinemaster works for both Android & IOS. Although Kinemaster has a paid service for its users, many of its functions are available free.
Since it is an Android & IOS application, its requirements are less. You can easily use it in a 2GB RAM phone with 8 GB memory.
How to use:
Ready your concepts & prepare your material. Focus on what you want to show to people.
Open Kinemaster & click on the button ‘create a project’ (click plus button).
Choose the aspect ratio for your project. Here you will see many aspect ratios in the application.
Trim your video with a scissors icon tool. You can use ‘left’, ‘right’ trim or you can select a region to trim.
Add video transitions. You can do it by clicking on the + sign on the right side of each video. It has many options like 3D transitions, picture-in-picture transitions, text transitions, and much more.
Add text, background music, and edit as per your comfort.
Now when you have your final edit, simply click on the export button.
6. Open shot
By using open shots, you can easily make stunning and amazing videos. Open Shot is an award holder open software. You can use it in all types of operating systems. Whether it is a Windows OS, Linux, or Mac; it is available for everything.
It has a very easy process to make stunning videos. Of course, your camera skills do matter but if you have a quality collection of videos, you can easily create great videos. Learning it is also easy as its UI is very simple.
Its requirements are as follows:
- 64-bit operating system.
- A multi-core process with 64-bit support.
- A minimum of 4GB of RAM.
- 500 MB minimum of Hard Disk space.
- If you have an SSD, then it would be the best for your video editing projects.
How to use:
Launch Open Shot software.
Create a new project by clicking on file> new project.
Add videos & photos you want to use by clicking on Import files.
After clicking on videos, you can easily add effects, transitions, and color corrections, and texting.
Export the video with the export button.
7. VSDC Video Editor
VSDC is a complete professional-level video editor app. It allows you with non-linear video editing software. Well, you can also use VSDC video software for your basic video editing projects. VSDC gives you the option of cutting, merging, animation, texting, and many more basic tools for your video editing projects.
The requirements for this application are the same. You need a minimum of 4 GB RAM and 500 MB of hard disk space. But it is the minimum requirement. Make sure that you have more than this.
How to use:
Import a video first in the workspace of your VSDC. There is an icon of ‘import content’ on the start screen. Before dragging the video, the app will ask you to set the resolution.
You can see a button for “Cutting and splitting tools”. Here you will find each tool for cutting, merging, cropping, and rotating tools.
Go to the video effects tab and add effects as you like. You can also add text, filters, and transitions as they are on the workspace as a button. Click on them and you will get it easily.
Go to the export project tab and choose the output format.
Your final video is ready.
8. Viddyoze
Viddyoze is a fantastic 3D animation making & video editing software. Special thing about viddyoze is that it is fully cloud-based software. You don’t need to download any application for this. All you need is to go to their website and all tools are already available there.
This website is interactive & easy to use. Here you can also record professional studio-quality videos, intros, outros, and much more. You can easily create your videos for your product promotion. If you are running a digital marketing agency in India, you must use it.
How to use:
Set up your account on the cloud-based website first. Viddyoze is not free so you need to buy it for a month. The minimum price is $ 97. It comes with a 30-day refund.
Now start working on your videos. Choose a template you think is fit for your project. You have 170 options here to choose from. Intros, outros, animations live-action; choose what you like.
Now add texts, background image, title, filters, animations, and all other editings as per your like.
Watch the full final video by clicking the preview button.
Download the final cut and enjoy.
9. Final cut pro
Final cut pro is a professional-level video editor. It works with non-linear editing. Apple Inc. has launched it as the final cut pro X.
Final cut pro gives a prominent set of tools that enhances the quality of video editing. Here you will have everything for video editing projects. From beginner to professional, everyone can use it. It has various functions like event browser, magnetic timeline, roles, content auto-analysis, synchronized clips, compound clips, 3D tiles, and 360-degree video editing.
How to use:
Open your Final cut pro. Go to file> new project. Save the project and start working.
Go to file> import media> media select. Add media you want to edit and import.
Choose the media files and trim wherever you need. You will have & out points and trimming tools in the software only.
Now it’s time for editing. Click the ‘titles and generator sidebar’ icon. You can now edit the title of your video.
Add transitions, filters, music & audio by using a drag & drop system. You can also do color correction for your video.
Now you can preview, download, and share your final cut video.
10. Canva
Canva provides you the liberty to create high-quality videos with its beautiful templates. It has very simple drag & drop system tools that let you create magical videos in minutes. It gives you many editing options like trimming, slicing, cutting & rotating.
Canva is a paid service but it has many templates to use freely. You can use Canva without any worry of any cost. It gives you many videos, audio clips, animated graphics, free stock videos free. With these easy-to-access and easy-to-use tools, you can create stunning videos and download them without any watermark. Canva has proved itself as one of the best video creating tool for a digital marketing agency in India.
How to use:
Download the Canva app. Launch it and start a new project. You can create tik-tok videos, youtube videos, video collages, Instagram stories from this platform.
Explore as many templates as you can. There are thousands of free templates available in the Canva free library. Different segments like marketing & sales videos, travel shots, special videos, beauty & fashion videos extra.
You have many features to use. They are right on the screen as buttons or tiles. Click them and discover what they do.
Customize your video. Add texts, add clips, music, add color scheme as per your need.
Add transitions, filters, music & audio by using a drag & drop system. You can also do color correction for your video.
Save the video and download it to share on every platform.
Conclusion
Videos are the best way for communicating with people. As videos are way more personal than any texts or images, your digital marketing journey will fly much sooner.
It’s the 21st century and technology is at its peak point. If you are also in the business of a digital marketing agency in India then Video making will surely boost your business like none other. The above video tools will help you to create professional level videos. Choose any of them and jump into the market.
We, AP WEB World are a digital marketing agency in India. In any kind of online business, we can help you with our expert suggestions and result oriented strategies.
Thank you for reading this blog.