Are you someone whose ads are bleeding money? Or you are just not happy with the results you’re getting? Well, you are not the only one with such problems. Marketers around the globe face problems like these. Good copywriting can completely transform the way your ads are converting. The work of a good copy is to trigger the right emotions that induce the potential customer to take the action.
People are lazy, and if the copy is not strong, they will simply scroll without looking!
Therefore, in this article, we will share 7 copywriting tips that you can use to improve your PPC campaigns.
Write multiple copies:
- No one can write the best copy on the first try itself. It’s better to write multiple copies of your ad.
- You can test multiple copies and see what is performing the best and can choose your winner.
- Each copy should explain the value of your product or your service and should trigger the right emotions in the mind of your audience.
- While writing multiple copies, you can focus on writing 3 versions of your ad and see what is performing the best.
Those 3 ad types are:
What’s in it for me ad:
These copies are extremely “you” centric and try to establish the thought of what value the potential buyer will get by choosing your product or service.
Solving a problem ad:
These copies emphasize the major problems that the potential buyer might have and try to establish how this product and service can solve that problem.
Creative ad:
Creativity knows no boundaries and therefore you are free to steal the attention of your potential buyer using your creativity. Choose copies that are unique and can attract your audience.
Ease your game with clear headlines:
- The headline sets the expectations of the people, and nothing is more dangerous than a headline that doesn’t have any clarity! You should emphasize writing extremely clear headlines.
- Copyblogger says 80% of people read the headline and only 20% read the rest. One of the biggest mistakes that content marketers make is not focusing on writing quality headlines.
- A good headline should quickly establish the reason for its existence and should compel the reader to read further.
Power words are the key:
- Words are not enough anymore, you need power words! Power words are the words that draw the attention of your audience and get them hooked to your content.
- One of the biggest power words to date is “you”. “You” is one of the most powerful words to engage and hook your audience.
- Using the power word “you” puts all the attention on your audience, and the copy speaks the language of your audience and fulfills their concerns and their needs.
- Never talk about yourself. It’s better to focus on your audience and their needs.
Use Emotional Triggers:
- How many ads do you remember? Is it a lovely song that got popular because of the ad or it made you emotionally connect?
- The best ads are always the most memorable ones and what do you think makes an ad memorable? Emotions! Humans are emotional creatures.
- For getting the best out of your ads, hire a team of professional copywriters who can provide copywriting services and deliver ad copies that both engage and convert.
- Emotions often lead humans to make buying decisions. Simon Hall’s The Science of Emotions: What’s Behind PPC Ad Copy beautifully explains how emotions can be used to write better PPC ad copy.
- Simon showed how emotions like fear, trust, guilt, community, value, and pleasure completely transform how your ad converts!
Answer questions before they’re asked:
The finest sign of a great marketer is to anticipate how the audience will react. Address the questions that your audience might ask and then answer them even before they ask for it.
Here are some questions that you might expect:
- How much does the product cost?
- What do I get for the price?
- Is there any warranty on the product?
- Is there any money-back guarantee?
When your audience gets the answers to all of their questions, the probability of them converting increases by a lot.
Statistics never disappoint:
Remember, we talked about writing clear headlines? Adding numbers in your headlines can drastically improve your click-through rates. But don’t stuff your article with numbers. Don’t unnecessarily add them else the plan will backfire or can implant wrong expectations in the minds of your audience.
Adding numbers in your headlines helps in 3 major ways:
- Helps in increasing the CTR ( Click-through rate )
- It compels the people to share the post
- It provides certainty to people
Test, Test, Test:
- Split tests always stay at the top! Facebook split testing has helped marketers around the globe to find their winner ad copy.
- Never settle for less. Always run regular split tests on your PPC ads and keep testing what works and what’s isn’t.
- Test different CTA’s at different locations, highlight your product services, and see what draws the most amount of attention.
- More testing will help you accumulate more data which can help you take more data-driven decisions and will eventually help you improve your marketing strategy.
The Final Takeaway
And you are done! That was all that you required for drastically improving your PPC ad campaigns. Let’s do a quick recap of what we learned in this article.
- You should write more than one copy for your campaigns and then test them to see which one is performing better
- Write clear headlines and avoid fancy jargons and confusing headlines at all costs
- Use power words in your ad copies. The most popular power word is “you”
- Humans are emotional creatures therefore you can use emotional triggers in your ad copy
- Anticipate the questions that the audience might ask and then answer them before they ask for it
- Include numerals wherever necessary, but don’t overdo it
- Perform split tests and see what is working better
Now you know what it takes to improve the ad copy of your PPC campaigns. So what’s stopping you now? Start optimizing your ad copy now!