Looking for best off-page SEO techniques to rank higher on Google? Look no further! This blog has everything you must know about off-page SEO activities. More importantly, these SEO techniques are not only approved but also share quality value with backlinks.
Here is one point that we like to mention. Before you start working with any strategy given below, ensure they have good Domain Authority (DA) & Page Authority (PA).
Moreover, in this blog, you will discover what Off-Page SEO is in practice and how you can generate results by doing so. Here is another question that we want to answer before we dive into the subject.
What will be the end result of Off-Page SEO?
- More organic traffic
- Top ranking in SERP.
- Shine as an industry leader.
- More and quality leads.
- Organic customers and increased revenue.
- Gain local authority in your industry.
What are Off-Page SEO Techniques?
Off-page SEO techniques are all about back-linking. All those methods which direct quality backlinks from other resources to your website come under the domain of off-page SEO. It can be social media, news forums, press releases, or guest blogging. The only target for off-page methods is to get a quality ‘Do-Follow’ link, directing the traffic to your website.
Good-quality backlinks improve the overall quality of your website and weaker backlinks do the exact opposite. In common language, we call it making good internet friends. The better your connections are, the better your results.
Statistics about Off-Page SEO:
- Link builders who use social media gain 22% more backlinks than those who don’t.
- 73.6% of domains have reciprocal backlinks, which means the websites they link with also link with them.
- 74.3% of link builders pay for it.
- Pages with one anchor text gain 5 times more traffic than those that don’t.
- SEO nearly takes 1-2 hours to build a single link.
Importance of Off-page SEO techniques
Let’s take an example of two businesses offering the same services and have different names. Then the criteria for their search engine ranking will depend on several factors. Still, both have invested heavily in building websites. And the content on websites has similar value.
Here SEO off-page factors will define the ranking of the sites and their landing pages for relevant keywords.
Top SEO studies have shown that 50% Search Engine Results Page (SERP) ranking factors depend on off-page SEO techniques.
After site content and on-page, Off-page techniques are the 3rd primary reason for search:
- Keywords ranking
- Enhance Link Building with high PA DA sites for long term SEO benefits
- Get free traffic from these sites for specific audiences
- Improved reach and better impressions from Search Engines
- Promote sites and content on major platforms
- Get more business-specific leads from this SEO off-page Sites
- Overall helps in online promotion and brand development
Top 22 Off-page Techniques to help you gain better results for SEO in 2024:
1. Content Curation
You can search, create, and share high-quality content under the process of Content Curation. Content plays a huge role in SEO activities. Unique and fresher content always ranks higher in Search engine ranking. With SEO blogs, articles, press releases, and even short bookmarking content should be unique on each site.
Links created in these blogs and posted on other sites helps the process of SEO. Adding more value to the content will bring more traffic and improve the search engine ranking for related keywords.
While using it in 2024, you must add the latest information to your blogs & videos. With its help, you provide excellent and relevant content to your customers to make them aware of your services or products and how it can help them.
The marketing team uses methods like aggregation, distillation and elevation which help in creating better content.
Content Curation helps in showing your expertise and gain people’s trust in the long run
2. Influencer marketing / Outreach
Another technique that has gained a tremendous reach in the last few years is the influencer market.
The process of collaborating with leading industry experts as well as influencers is called Influencer Outreach. With its help in 2024, you can reach a wider audience which is not in your domain but is potential customers.
In this method, businesses connect with top celebrities, media personalities, and individuals with high followers, social reach, and likes.
This way businesses, get part of a specific audience and leverage the benefits to get more visibility, clicks, and sale for their products.
The influencer market is just like endorsing and advertising other products on its online social media profile. And with millions of users connected online, influencer marketing is the way forward.
This marketing strategy is especially used in B2C industries.
| S.No | Social Networking Sites | Domain Authority | Page Authority |
| 1. | https://www.facebook.com/ | 96 | 100 |
| 2. | https://www.twitter.com/ | 94 | 100 |
| 3. | https://www.instagram.com/ | 93 | 100 |
3. Guest Posts
In the last few years, Guest posting has become the numero uno choice for professionals. Here websites share their content on top platforms with high PA and DA to get top priority backlink for their platform.
Guest posts link-building, are currently the best way to build a better impression for search engines. Guest posts help and assist the SEO process to get keywords ranking on the top of the SERP ranking.
Especially in Digital PR, companies can share their blog on hundreds of blogs to publicize their services and benefits to get attention from every corner of the world.
The main purpose of Guest Blogging is to reach a wider audience ideally on the same topic and improve search engine rankings. You can use it to establish your brand as an authority among unknown audiences.
4. Social Media Engagement
Social Media has become one of the best traffic and revenue generation platforms in 2024. Especially the top platforms such as Facebook, X, Instagram, LinkedIn, etc.
There are millions of users online and specific niche that you can target with ease. Regular and engaging posting gives you more traffic that will convert and helps you increase the overall sale for businesses.
These networks have ads platform that offers comprehensive configuration that allows marketers to target audience more precisely.
Especially for new sites, these sites have higher page and domain authority to give powerful backlinks from the beginning. Moreover, you connect with the targetted audience and help you gain enhanced reach.
| S No | Social Bookmarking Sites | DA | PA |
|---|---|---|---|
| 1 | http://digg.com | 93 | 81 |
| 2 | http://slashdot.org | 91 | 75 |
| 3 | https://www.reddit.com | 91 | 90 |
| 4 | http://diigo.com | 89 | 69 |
| 5 | https://www.tumblr.com | 85 | 100 |
| 6 | https://www.plurk.com | 88 | 70 |
| 7 | https://www.pearltrees.com | 87 | 71 |
| 8 | https://www.instapaper.com | 86 | 71 |
| 9 | https://www.folkd.com | 62 | 68 |
| 10 | https://www.padlet.com | 83 | 72 |
5. Social Bookmarking Sites
Social Bookmarking is one of the leading SEO off-page techniques since its emergence. You just need to build individual accounts on these sites and save your promoted links as a backlink.
This a backlink can enhance the search presence of your websites and also gain substantial traffic for the platform.
Here users can save their favourite websites, videos, articles, etc. Along with this, they can also be categorised and made accessible. These websites also allow you to share the preserved articles with others.
Each of these sites follows specific rules and regulations that marketers must use to get long term effective backlinking.
Social Networking Sites are:
| S No | Social Bookmarking Sites | DA | PA |
|---|---|---|---|
| 1 | http://digg.com | 93 | 81 |
| 2 | http://slashdot.org | 91 | 75 |
| 3 | https://www.reddit.com | 91 | 90 |
| 4 | http://diigo.com | 89 | 69 |
| 5 | https://www.tumblr.com | 85 | 100 |
| 6 | https://www.plurk.com | 88 | 70 |
| 7 | https://www.pearltrees.com | 87 | 71 |
| 8 | https://www.instapaper.com | 86 | 71 |
| 9 | https://www.folkd.com | 62 | 68 |
| 10 | https://www.padlet.com | 83 | 72 |
6. Forum Submission
Under Forum Submission, you can actively participate on various online platforms. This technique is one of the most popular methods of link-building. Forum submission websites are online platforms where you can post user discussions and also ask questions.
Here you can establish your expertise by interacting with people. By using this technique in 2024, you can generate extensive traffic to your website.
Through this, you get a chance to connect with various online communities to increase your network.
Some of the Forum Submission Sites are:
| S No | Forum Submission Sites | DA | PA |
|---|---|---|---|
| 1 | https://www.reddit.com | 91 | 90 |
| 2 | https://www.quora.com | 92 | 75 |
| 3 | https://www.stackoverflow.com | 93 | 78 |
| 4 | https://www.warriorforum.com | 72 | 67 |
| 5 | https://www.daniweb.com | 74 | 69 |
| 6 | https://forums.digitalpoint.com | 74 | 66 |
| 7 | https://www.sitepoint.com | 82 | 73 |
| 8 | https://www.v7n.com/forums | 64 | 59 |
| 9 | https://forums.hostsearch.com | 55 | 50 |
| 10 | https://www.webhostingtalk.com | 80 | 71 |
7. Blog Directory Submission
Under blog directory submission, you can list your blog site in various blog directories nationally & internationally. With the help of this technique, you can easily increase the traffic of your websites in 2024.
Your website gets a lot of benefits when it is listed in a blog directory with high authority. You get backlinks from the blog directory submission sites which improves SEO ranking significantly.
The purpose of Blog Directory Submission is to build backlinks and help in business growth. This is specifically an off-page SEO technique.
Some Blog Directory Submission Sites:
| S No | Blog Directory Submission Sites | DA | PA |
|---|---|---|---|
| 1 | https://www.alltop.com | 72 | 60 |
| 2 | https://www.blogarama.com | 60 | 64 |
| 3 | https://www.bloggingfusion.com | 57 | 62 |
| 4 | https://www.ontoplist.com | 52 | 55 |
| 5 | https://www.blogcatalog.com | 67 | 65 |
8. Article Submission
The process of submitting your article to various article directories is called article submission. Writing engaging and creative articles can bring more attention to your platform.
You can write top-niche content and get them published. Most of these article submission sites have manual editors who accept content after checking manually.
So bring your best efforts in curating content with information and no plagiarism. Original and fresher content gets more value from the search engine to get a more authoritative link.
Top 10 Article Submission Sites:
| S. No. | Website | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|
| 1 | Medium | 96 | 81 |
| 2 | HubPages | 91 | 70 |
| 3 | EzineArticles | 79 | 65 |
| 4 | ArticleCity | 61 | 52 |
| 5 | Article Alley | 61 | 54 |
| 6 | Buzzle | 59 | 57 |
| 7 | ArticlesBase | 58 | 60 |
| 8 | Sooper Articles | 58 | 57 |
| 9 | GoArticles | 54 | 56 |
| 10 | SelfGrowth | 55 | 60 |
9. Question and Answer
Questions and Answer platforms have also become popularly with the latest generations enjoying sites like Quora, Yahoo Answers, etc.
As more and more people get engaged, businesses can share their information about products and services to connect with their specific users.
These Questions and Answers have a very high likely chance of getting rank in websites and offer a trending way for link building as well.
Top 10 Q&A Websites
| S. No. | Website | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|
| 1 | Quora | 93 | 75 |
| 2 | Stack Overflow | 93 | 75 |
| 3 | Yahoo Answers | 92 | 70 |
| 4 | 91 | 90 | |
| 5 | Ask.fm | 76 | 60 |
| 6 | Answerbag | 55 | 45 |
| 7 | Super User | 83 | 65 |
| 8 | Answers.com | 67 | 55 |
| 9 | Ask MetaFilter | 73 | 58 |
| 10 | The AnswerBank | 52 | 42 |
10. Video Submission
The process of uploading video content to various video platforms is video submission. This technique is very effective in 2024 that helps you grow your website very quickly.
Videos have become the latest trend for the young generation. With high speed and ease of multimedia devices, more than 1 billion views are regularly on top video platforms such as Youtube.
Users with a valid profile can submit to these platforms and gain thousands to million views in a day. Especially if the trending videos gain more attention and clicks for your platform. So make sure to built artful videos and presentations to offer spectacular videos to their audience.
Top 5 Video Submission Sites
| S. No. | Website | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|
| 1 | YouTube | 100 | 95 |
| 2 | Vimeo | 97 | 96 |
| 3 | Dailymotion | 95 | 94 |
| 4 | Metacafe | 91 | 88 |
| 5 | Twitch | 95 | 92 |
11. Image Submission
Sharing pictures of your content on various image-sharing websites is called image submission. In this strategy, you share images or infographics to several websites which ultimately boosts the traffic on your website.
Images are an impactful way to connect with users. You can also get a link to the original content conveying the message and meaning for the site. Modern sites accept the images-only submission as well and provide comprehensive information on images to attract users on their platform.
Marketers can simply make a profile on these sites and share top quality images with hashtags, short links, and descriptions for long term SEO backlinking.
Top 10 Image Submission Sites:
| S. No. | Website | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|
| 1 | 99 | 97 | |
| 2 | Flickr | 92 | 91 |
| 3 | 500px | 91 | 89 |
| 4 | Imgur | 92 | 90 |
| 5 | DeviantArt | 92 | 89 |
| 6 | 98 | 95 | |
| 7 | We Heart It | 86 | 83 |
| 8 | Photobucket | 88 | 85 |
| 9 | Shutterstock | 93 | 90 |
| 10 | Pixabay | 93 | 91 |
12. Infographic Submission
The process of sharing infographics on various websites is called infographic submission. Infographics have become quite popular in a short time. And businesses prepare long presentable and creative images to tell the user stories on one long image.
Especially search engines have accustomed to giving short, precise, and crisp information rather than unnecessary boring lengthy content information.
These infographic sites offer a way to get graphic backlinks and give users a way to connect with your services and products.
Top 5 Infographic Submission Sites:
| S. No. | Website | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|
| 1 | Visual.ly | 83 | 69 |
| 2 | Submit Infographics | 50 | 42 |
| 3 | Infographics Archive | 43 | 38 |
| 4 | Infographic Journal | 52 | 47 |
| 5 | Love Infographics | 40 | 36 |
13. Document Sharing / PDF or PPT Submission
PPT, PDF, Doc files, etc., are a common way to build link buildings. And in 2024, this trend will expect to continue. Curating content within these presentable files adds more value to the brand and services.
You can get viewers to gain information directly from the PDF documents. Several top platforms accept documents in multiple formats. And can procure a high-quality link for SEO promotion.
Top 10 PDF and PPT Submission Sites:
| S. No. | Website | Document Types Accepted | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|---|
| 1 | SlideShare | PDF, PPT, PPTX | 95 | 85 |
| 2 | Issuu | 94 | 82 | |
| 3 | Scribd | PDF, PPT, DOC | 93 | 79 |
| 4 | Calameo | 91 | 77 | |
| 5 | AuthorSTREAM | PPT, PPTX | 80 | 68 |
| 6 | Box | PDF, PPT, PPTX | 92 | 84 |
| 7 | Edocr | PDF, DOC, PPT | 65 | 58 |
| 8 | Keep&Share | PDF, PPT | 60 | 52 |
| 9 | Smashwords | PDF, DOC | 88 | 75 |
| 10 | Docstoc | PDF, DOC | 85 | 70 |
14. Press Release
Announcing new products or services to the media, online sites, and newspapers also attract a lot of traffic. Especially for top brands, that adds new values, features, or to their products; press release helps them gain attention from worldwide media.
The more sites the content gets published better digital PR the site will get. New product information, services guidance, and press release also have the opportunity to get user attention from Google Discover and Google News.
Top 5 Press Release Submission Sites:
| S. No. | Website | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|
| 1 | PR Newswire | 92 | 86 |
| 2 | Business Wire | 92 | 86 |
| 3 | PRWeb | 88 | 81 |
| 4 | 24-7 Press Release | 71 | 65 |
| 5 | Online PR Media | 67 | 60 |
15. Web 2.0 Submission
The process of posting microblogs and taking posts on various Web 2.0 platforms is called Web 2.0 Submission. By using this technique in 2024, you can generate a large amount of traffic for your website.
With the advent of web2.0 submission today sites, are more advanced and allow them to post and share multimedia documents, videos, images, PDF, etc., to reach a wider audience.
Businesses just don’t want that plain links. Each connection should represent the brand and the value it brings for the organization.
Top 5 Web 2.0 Submission Sites:
| S. No. | Website | Domain Authority (DA) | Page Authority (PA) |
|---|---|---|---|
| 1 | WordPress.com | 93 | 88 |
| 2 | Blogger | 99 | 95 |
| 3 | Medium | 96 | 81 |
| 4 | Wix | 93 | 87 |
| 5 | Weebly | 94 | 83 |
16. Google My Business
Google My Business (GMB) also offers businesses to create a direct way to connect with customers. Business owners can create a simple profile, share reviews, locations, and more information to give customers trust and reliability to grow stronger.
Especially for local sites offering services for businesses, GMB profiles can get you in topmost ranking within a short duration and gain an essential local audience for your service.
And with Google Ads integration, you can get more insights and analysis to target more specific audiences for businesses.
17. Local Citation
The process of listing your business information in various local websites and directories is called local citation. In 2024, going local is a trend to utilise the local resources of the internet market.
It includes the basic contact information of your business and acts like an online reference.
You can list your business information on various websites. This helps to increase the performance of local SEO and gain local search traffic to the region.
18. Classified Submission
Classified submission is an effective method for off-page SEO in which you post advertisements on classified websites. All you need to do is create profiles on those platforms and share free classified ads.
Classified Submission Sites-
19. Profile Creation
You can create profiles on various social media and business directory websites. You can also add links to your website in your profile. This gives you Moderate level backlinks.
All you need to do is to find several profile creating websites all over the world and make an account there. Remember to optimise your profile with all the possible details of your company, work procedures, vision, and mission. Don’t forget to use those platforms to share content as well if there’s an option for doing so.
20. Strong Internal Linking
The process of establishing links between different pages on your website is called Strong Internal linking. This allows the search engine to easily understand the structure of your website.
This also helps users a lot in navigation. With the help of strong internal linking, it is easy to improve the search engine ranking of your website, resulting in improved user experience which ultimately signals Google to rank your website higher.
21. Podcast Guesting
Podcast Guesting is an off-page SEO strategy in which you join as a guest during a podcast show. In this, you can share your expertise with the audience.
With the help of Podcast Guesting, you can easily reach a wider audience and how you can help them. This technique helps you a lot in increasing the reputation of your business as well.
Once done, it is also very easy to create a personal connection with your audience through this as the host will make sure to lead their audience to your website.
22. Broken Link Building
Broken Link Building is a strategy in which you find broken links on the Internet and advise website owners to replace these links with your content.
This is an effective method which helps you strengthen the online presence of your brand. With its help, the way to create powerful backlinks is very accurate.
How to do it?
- Find similar niche websites.
- Examine their websites for identifying broken links.
- Write an email to the website owners mentioning the broken links.
- Suggest that you can replace those with healthy backlinks.
Broken Link Finder sites-
Conclusion:
With organic search still generating the highest number of clicks from Search engines, the value of off-page techniques will remain adamant in the market. Newer and better methods of marketing will evolve. Even chatbots, speech recognition, machine learning, and AI techniques are helping search engines to draw user attention precisely.
Sites and keywords today, rank based on page authority(PA) and domain authority(DA). And these off-page techniques can help you get maximum PA and DA within a shorter time. This link building process is the main factor for websites to get listed on top of the Search Engine Result Pages (SERP).
You can try these techniques to enhance your online promotions. And in 2024, this list of off-page techniques will rule the SEO world. In a competitive market, SEO can give you that extra edge and potential for your online presence.
Getting a reputable marketing team and professionals can give you better results for long term SEO results.